Often times, we are allured into the MLM opportunity by promises of low start-up cost and very low maintenance costs to keep our business going. We are told that we can run the business on a shoestring, and that if we are willing to work hard, then we will grow our business. Many of us are told that marketing our business will cost us either time or money – or perhaps some of both. And for the most part, this is all true. But what we don’t bargain for is the lack of results when we decide to spend our time instead of our money. Nor do we bargain for the discouragement that hits us between the eyes after about three (3) months of our own high activity with little or no rewards to show for it.

Unfortunately, this is what those “free” advertising methods get us in the end. We work our tails off, but don’t seem to get any results. And then when we go sour on the marketing approach we are taught by our upline, and when we get our bellies full of it, there is hardly anything they can say or do at that point – we just want out.

The problem with working those “free” methods is that EVERYBODY is working them and those mediums are fully and thoroughly saturated by everybody. It is like trying to cold call people on the phone in the 21^st century when everyone has caller ID. You just aren’t going to get people to answer the phone – much less persuade them to join your team.

If you want to stand out from this loud and noisy crowd of network marketers, then my advice is to allow yourself a healthy and reasonable budget for some PAID advertising – that’s right, I said PAID advertising. I guarantee you one thing, I betcha that those heavy hitters in your organization who are signing up 10-15 new enrollments every month are using paid marketing. And I bet they are NOT going to share their sources with you either – why should they?

If you are totally new to this, then let me suggest two sources of paid advertising: google adwords and ezines. These two mediums will let you zero in on a targeted market in your niche fairly easily. Google adwords will charge you a certain amount whenever someone clicks on your ad. And with ezines, you can place an ad for a fixed amount depending on the circulation and the length of time you want to run the ad.

Here are some resources that I recommend you check out IF you are serious about paid advertising:

Perry Marshall’s Adwords Course – Learn from the biggest adwords expert available. Perry offers a FREE course to see if you like his program or not. If you are serious about learning adwords and how PPC works, then this is the program.

Affiliate Prophet – This is a very advanced adwords software tool. I like it because it has very strong statistical capabilities so that you can zero in on which ad works best. On a campaign that may require a couple of hundred clicks to figure out the best ad, this software could possibly tell you in only 25-30 clicks. It is absolutely amazing, but it is advanced.

Directory of Ezines – This is the primary resource for finding yourself a good ezine in which to advertise. I can not recommend this directory enough – check it out if you are interested in ezine ads.