Should You Lead with Your Product or Your Opportunity When Prospecting
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This is the big question, isn’t it? A question that lends itself to two distinct trains of thought. One is if you lead with your question then you can perhaps demonstrate the quality of the product in addition to building a relationship. On the other hand, enlisting people in the opportunity is much more profitable – for you and for them.
Certain companies have product lines that are much simpler to promote first. This strategy focuses more on building a large customer base. From this huge list of satisfied users of the products, a number of people will emerge to take on the opportunity you offer. The biggest advantage to this approach is that you will generate a cash flow much quicker because you are building a base of happy clients. The disadvantage is that it will be much slower to build significant wealth this way.
Most experienced and successful network marketers will tell that it is much more preferable to lead with your opportunity first. This will result in building a deeper, more active team and will also result in greater long-term residual income. This strategy will build a customer base from the people who are not interested in the opportunity.
Basically, the approach you take will ultimately depend on your short term and long term objectives. If you want to build a quick steady income stream, then you will want to promote your product line, and as customers are enjoying your products, you can keep reminding them of the opportunity. If you want to build long term wealth through residual income, then you will want to promote you opportunity first, and then market your products to all prospects who did not join your team. The thing you have to keep in mind here is that both strategies are predicated on providing great value in the products you offer – neither approach will work without this element.
Excellent article!
Really great information to be found here on this blog. What I really liked as far as some points in your article was how you can figure out whether you want to promote your products or your business opportunity. That is a tough decision to make sometimes.
Especially, if your product is really good or if you need to create ongoing cashflow. I like to commend you on the exercise you used to determine which will work better. That was brilliant. Thank you for helping me make an intelligent decision on this problem.
Jonathon Pugsley
homebasedphilosphy@getresponse.com
I just want to say thank you for all of your great insight and tips on network marketing. I had often wondered which way to approach product vs. opportunity but never really took the time to think it through to the end result and I agree with you completely. Although sometimes even if you know the prospect well (say as a friend) and feel strongly that they would do best as a distributor they might not “get it” so easing them in first as a retail with the products first is definately and option. I would rather have them as a customer knowing eventually that the light will turn on..to distributor or marketer.
Thank you again for all of your great advice and helping so many reach success!!
I just want to say thank you for all of your great insight and tips on network marketing. I had often wondered which way to approach product vs. opportunity but never really took the time to think it through to the end result and I agree with you completely. Although sometimes even if you know the prospect well (say as a friend) and feel strongly that they would do best as a distributor they might not “get it” so easing them in first as a retail with the products first is definately and option. I would rather have them as a customer knowing eventually that the light will turn on..to distributor or marketer.
Thank you again for all of your great advice and helping so many reach success!!