We all have heard about the information age that we are now in and that the internet has become the information highway. Well, how does that help us as network marketers? The answer is that it will help us plenty if we understand our audience.

For starters, our audience is still tired of commercials, they are still tired of junk mail, and they are tired of salespeople in general. The Super Bowl is about the only time that an audience actually likes watching commercials. The internet has not changed that mentality one bit. So many network marketing individuals have made the mistake of trying to shove their fantastic offers down the throats of their prospects. This STILL doesn’t work. Read the rest of this entry »