Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.
On the other hand, they will be able to design websites with quality similar to those of designers from big companies, so it’s a ‘no-brainer’ choice. However, choose your web designer with care. Think about it, if you only need 5 simple pages to present some simple information, why waste thousand of Rands for it? Just spend a little time to sit down and do it yourself.
There is however a caveat.
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. On the other hand, you will want to prove that you are a credible merchant.
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence.
Eliminate any chances of that to maximize your profits! However, Flash based sites have been disputed to be bloated and unnecessary.
This whole new level of interactivity will always leave visitors coming back for more. With Flash, you do not have to worry about cross-browser compatibility. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.
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People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. If your content was presented in Flash, most search engines wouldn’t be able to index your content.
The longer your Flash takes to load, the more you risk losing visitors. The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it.
It is very time consuming and therefore more expensive to develop. Your website is where your business resides — it’s like the headquarter of an offline company.
The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Use scripting languages to handle or manipulate data, not to create visual effects on your website.