I find it very interesting as I surf the web checking out marketing strategies of other business owners, I do this from time to time to get an idea of what works and what doesn’t. It’s also a great way to tweak my marketing strategies and learn from successful business owners online. I’ve come across some great ideas which have really helped me a lot with my business. And I’ve also come across some really bad content out there, mainly having to do with relevancy to target audiences and niche markets.

When you think about it writing for your target audience is just a matter of giving your market what they want that’s it pure and simple. You could never sell a steak to a group of vegetarians so why would you write a meat lovers article targeted towards vegetarians, I actually saw an article like this it totally blew my mind. And it was kind of funny because the author didn’t have a clue to why so many negative comments were left on his blog post.

Writing relevant content is also a great way to please the search engines, because the major search engines know that when a searcher types in a keyword or keyword phrase in order for searcher to have a pleasant search experience the results that come back better be relevant to what they were searching for. If you stay relevant by providing timely content on a consistent basis for what your market is looking for you will never go wrong when it comes to pleasing the search engines and humans as well, this is Kevin Thomas hope you enjoyed this relevant content.

Everyone has a book in them, or so the saying goes.  I have always been interested in writing, and around ten years ago even took a course in creative writing, but then did nothing with it.  A few years ago, I realised that the only way to become a writer, was to actually get on and WRITE SOMETHING!  I know that sounds daft, but until then I’d somehow magically thought that writing would come to me – it didn’t, so I knuckled down and took a look at my strengths and interests.

As I work part-time as a gardener, the subject was an obvious choice, and the first article I wrote was about onions.  I mean, who can’t grow onions, they’re so simple.  This article has gone on to be one of my best sellers, with feedback and comments a-plenty.  Since then, I’ve written on all sorts of subjects which interest me, not just gardening.  Some of these articles have done well, and some have yet to flourish, but just because they havn’t really taken off yet doesn’t mean they won’t do so.  A little tweak here and there, with a bit of rewriting and the article has a different slant and is off to another publisher.

I suppose what I’m trying to say is NEVER GIVE UP, there is a book inside everyone, or a magazine article, or a blog, but, you have to have a thickish skin.  Don’t be downhearted when your creative masterpiece is rejected, just think about how you can recreate the article and send it off on another journey.  In the few years that I’ve been sending my stuff out to publishers, I’ve had two children’s books published, several short magazine pieces and tons of online articles.  I’ve also added copywriting to my skills, and I actually tell people that I’m a writer now, whereas before I was too embarrassed to do so.  Since I’ve ‘come out’ so to speak, as a writer, it’s amazing how many people I meet say ‘Oh, I wish I could do that’ – guess what, they could, all they have to do is write!