Category: Marketing

In today’s whirlwind of marketing innovations, it’s easy to overlook the humble email. Many business owners and marketers assume that email marketing has passed its prime—an outdated relic from the early days of digital promotion. After all, email marketing has been around for nearly 25 years! With the rise of flashy new techniques like push notifications from mobile apps, influencer campaigns on social media, and SMS marketing, email can seem almost... tired. But before you write off email marketing as obsolete, it’s worth taking a step back and reconsidering its...