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Power Moves: Why Following CEOs on LinkedIn Could Be the Smartest Career Move You Make

LinkedIn isn’t just a digital résumé or a place to collect connections anymore. It’s one of the most powerful platforms for professional development, especially if you know how to use it strategically. With over 68 million companies maintaining an active presence on the platform, LinkedIn has evolved into a bustling hub where executives, entrepreneurs, and innovators regularly share insights that can transform your thinking—and potentially, your career.

Among the most valuable contributors? CEOs.

These leaders aren’t just talking shop—they’re offering real-time lessons in leadership, business growth, innovation, and resilience. Whether you’re an aspiring entrepreneur, a mid-career professional, or a college grad entering the workforce, tuning into the thoughts and perspectives of these top-tier leaders can give you a serious edge.

Here’s why—and how—you should start following CEOs on LinkedIn today.


The Value of Executive Perspective

CEOs occupy a unique vantage point in the business world. They see the big picture—market trends, consumer behavior, internal company dynamics, and what it truly takes to lead through change. By following their updates and posts, you gain access to unfiltered, real-time thoughts on strategy, decision-making, and future planning.

Think of it as getting a behind-the-scenes look into the boardroom. You’ll learn:

  • How top leaders navigate uncertainty
  • What trends are shaping their industries
  • How they manage teams and inspire innovation
  • Lessons they’ve learned from failure and success

These are lessons you won’t find in textbooks or business school—and they’re usually shared for free, right in your feed.


Expand Your Network, Expand Your Mind

LinkedIn is built around connections, but the quality of your network matters more than the quantity. Following and engaging with CEO content helps you align your feed with high-value ideas and conversations.

And it’s not just passive learning. Commenting on posts, sharing insights, and joining discussions can lead to:

  • New connections with other professionals in your field
  • Mentorship opportunities
  • Collaborations or invitations to exclusive industry events

Engagement doesn’t go unnoticed. Many CEOs, especially those with smaller followings, read and reply to thoughtful comments. It’s a low-pressure but high-reward way to get on their radar.


Launching a Business? These Leaders Are a Goldmine

If you’re a startup founder or dreaming of launching your own venture, following CEOs—especially those who’ve scaled businesses from the ground up—is like having a free advisory board.

You’ll pick up:

  • Fundraising tips
  • Branding strategies
  • Leadership philosophies
  • Hiring dos and don’ts
  • Insight into customer acquisition and retention

Plus, many CEOs share candid takes on the emotional side of entrepreneurship—burnout, failure, imposter syndrome—that can help you feel less alone and more empowered in your own journey.


Learn Something New Every Day

Some of the best LinkedIn content isn’t about promoting products—it’s about sharing what’s working. Whether it’s a Fortune 500 exec or the CEO of a high-growth SaaS startup, many leaders use the platform to reflect on lessons from their week, book recommendations, or unconventional strategies that helped them succeed.

Imagine scrolling your feed and instead of fluff or noise, you’re reading:

  • A CEO’s breakdown of a failed product launch—and what they learned
  • Leadership reflections from someone who just scaled their company from 10 to 100 people
  • Practical advice on time management, work-life balance, or negotiation

This is bite-sized, real-world learning—perfect for daily inspiration or a mid-afternoon mindset shift.


Who Should You Follow?

It depends on your goals. If you’re in tech, follow startup founders or leaders at top software firms. If you’re in retail, look at e-commerce or DTC brand founders. Here are a few categories of CEOs worth following:

  • Industry Innovators: CEOs disrupting their fields with bold strategies or cutting-edge tech.
  • Thought Leaders: Executives who post regularly on leadership, company culture, or personal development.
  • Relatable Founders: Entrepreneurs who document their journey from the early days, sharing both wins and struggles.

A quick search by industry and keyword, or browsing “Top Voices” lists, will lead you to great starting points.


Final Thoughts: Success Leaves Clues

There’s a reason the saying goes, “You are the average of the five people you spend the most time with.” While you might not be having coffee with a CEO every week, following them on LinkedIn is the next best thing.

Their perspectives will challenge you. Their stories will inspire you. And their advice could change how you approach your own path—whether that means climbing the corporate ladder, starting something new, or simply becoming a better professional.

So the next time you’re scrolling through your feed, ask yourself: is this helping me grow?

If not, it might be time to upgrade who you’re following.

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